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'Inspiring People' An Innovative International Partnership In April 1998, nearly 350 British Airway’s top sales executives, from 83 different countries, came to Chicago for their world sales conference. This, however, was a sales conference with a difference. British Airways decided to collaborate with a non–profit, IMAGINE CHICAGO, to develop a conference which would bring to life their corporate philosophy of "Inspiring People" IMAGINE CHICAGO designed, in partnership with British Airways, an intergenerational cross-cultural conference that paired the executives with 400 children from the Chicago Children’s Choir. The day involved music, coaching and asking good questions to increase focus, stimulate conversation and connections and inspire participants. The conference was held at the Field Museum of Natural History, a museum known for its educational emphasis on cultural understanding. Preparing the Way Forward Prior to the conference, each executive received a package of information which enabled them to prepare for the upcoming event. Knowing that they would be paired with children for the day, they were asked to reflect on high points of their careers as airline executives as well as inspiring stories in their local communities. They were also asked to gather, and bring with them to Chicago, objects from their home countries which would teach the children about music- making, everyday life and inspiring community activities. Additionally, they were asked to bring a gift for their particular child. The executives therefore arrived in Chicago well prepared to learn with children at a museum, having already reflected on how you can use objects to tell powerful stories. Music, Education and Fun The conference began with all of the children singing to the executives as they processed through the museum and into the theatre. Once in the theatre, the adults and children met with their partner for the day. Seated together, they participated in coaching sessions led by British corporate performance consultants. Then they put their coaching skills to practice throughout the museum, working in teams to understand how an exhibit tells its story. At lunch, the coaching was up to the children who taught the adults a South African freedom song. Some of the adults were anxious about having to learn a song, believing that they could not sing. This initial anxiety turned into a sense of wonder when they realized that the collective sound was very good. Moreover, for the children it created a sense of accomplishment that they could teach the obviously competent adults something new. After lunch, the children and adults created their own ‘inspiration’ exhibits from objects the adults had brought from their home countries to teach about their cultures and values. The objects reflected important aspects of everyday life, music, and inspiration. To ensure that the afternoon was both enjoyable and educational, IMAGINE CHICAGO and the Field Museum, created an activity guide. The guide, with written instructions and illustrations, took the adults and children through key steps necessary to create a museum exhibit. The embedded lessons also had applicability to corporate coaching by reinforcing the importance of active listening, team-building, imaginative thinking, drawing out vital connections, and seeing the whole. The children-adult teams gathered questions and stories from each other which were combined with the objects to create inspiring activity boxes from which children could learn about cultures around the world. As a lasting legacy of the conference the objects have now been organized into traveling exhibits within the Field Museum’s Harris Loan Center collection. (See link to the Harris Loan Center at the bottom of the page). Area schools, parents, and community groups use the exhibit boxes in teaching about different cultures. Presence of Children Creates an Inspired Learning Environment The children, who ranged in age from 8 to 17, were accomplished members of the multiracial and multicultural choir, some of whom had toured internationally. The adults were top sales executives throughout the world for British Airways. The choir members and the executives met on a common ground of mutual respect for each other’s accomplishments. During the day, it became clear that combining the children with the adults created energy and a highly active learning space. The children were naturally curious and inspired the adults to learn and to ask good questions. The presence of the children also allowed the adults to relax and have some fun. The adults stimulated the children by asking them good questions that provoked them to think. They all shared stories about their life and home which enriched the day’s experience and created connections that have the potential to be lasting. Effective Partnerships are Built The day, described as "magical" by the British Airways director of sales world-wide, met three key criteria which IMAGINE CHICAGO has found build effective partnerships. They are:
As far as British Airways and IMAGINE CHICAGO know, this was the first time that executives were linked with children to develop management skills. According to all of the participants, the conference was a great success. IMAGINE CHICAGO will continue to monitor the outcome for each organization and its overall institutional impact. UPDATE The connections established resulted in British Airways sponsoring the Chicago Children's Choir 1999 summer U.K. tour. CONNECTIONS British Airways www.british-airways.com The Field Museum of Natural History www.fmnh.org Harris Educational Loan Program at the Field Museum http://www.fieldmuseum.org/education/harris_loan.htm or E-mail: harrisloan@fmnh.org Back to Top |
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Copyright©2001 Imagine Chicago. All rights reserved. Site updated July 2001. Edited by Susan Price. Please send comments regarding the site to bliss@imaginechicago.org |
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